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I Want To...
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| Table
Of Questions |
| What
does Thornton's Business Development Division
do? |
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| What
is business development or economic development? |
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| Who
benefits from business development efforts? |
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| I
know a great location for a restaurant or
store. How come somebody doesn't put one
there? |
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| When
the economy gets into good shape -- Is economic
development really all that important? |
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Thornton's
already got enough growth -- Why should
we encourage more? |
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| Doesn't
Business Development just want to give big
dollar "hand outs" to large companies
that don't need them, anyway? |
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| Years
ago, I heard that a certain company was
looking to come to Thornton, but they never
came -- why is that? |
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| Why
can't the Business Development Division
just publish which businesses have been
looking at which properties in Thornton? |
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| It
seems like it takes a very long time for
a vacant property to be developed or redeveloped
in Thornton -- why does it take so long? |
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| It
seems like the amount of commercial construction
fluctuates from year to year -- why is that? |
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| What
does one primary job mean to a community? |
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| I've
heard the expression "Land Owners Rule"
in business development -- What exactly
does that mean? |
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Who are the top employers or top seller for the year? |
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| What
does Thornton's Business Development Division
do? |
| o |
Initiates, coordinates and participates in activities
that increase employment opportunities in
the City |
| o |
Enhances the City's tax base |
| o |
Assists in the redevelopment
of the City's historic commercial core |
| o |
Promotes retention and expansion of current City
businesses |
| o |
Recruits new businesses to the City |
| o |
Facilitates redevelopment efforts in the City's
urban redevelopment areas |
| o |
Administers the Economic
Development Incentive Program (EDIP) |
| o |
Coordinates programs designed to
enhance the City's business environment |
| What
is Business Development or Economic Development? |
Economic development can be
defined as any activity which assists in the inducement of commercial business
endeavors.
Professional
business developers promote & facilitate activities
that will build wealth and bring jobs into an
area. Thornton's Business Development Division
works with companies outside of Thornton in
an effort to relocate and/or expand their operations
within our city. Business Development also works
with companies within our community to retain
and expand employment as well as nurture additional
capital investment.
| Who
benefits from business development efforts? |
Everyone who has a need
to operate in an economy that is healthy and growing is a stakeholder in
Thornton's business development efforts. The community as a whole also benefits
in that resources that increase
the quality of life for our city. Public amenities, like recreation and senior
centers,
and infrastructure, like roads, used by residents are principally
supported with income generated by businesses within
our city.
|
I
know a great location for a restaurant or store.
How come somebody doesn't put one there?
|
Chances
are, if you've noticed a "great" retail
location, then lots of restaurant and store developers
have noticed it as well. Developers, site selectors
and business developers make their living by knowing
the locations where businesses are likely to thrive.
The
factors that will allow a particular business to thrive
in a specific location vary greatly depending on the
business and the location. A location, that (on the
surface) seems to be "perfect" for a restaurant
or store may have challenges that aren't easy to see.
Business developers make a point to understand
all of the issues that can make different businesses
a success on a given property.
Ownership,
site incompatibility, market strength, access, proximity
to residential development and financial feasibility
are just a few of the unseen factors that can make
a business unworkable on a certain property. It takes
time and a lot of diligence to develop a commercial
project that will be viable in the long-term.
|
When
the economy gets into good shape -- Is economic development really all that important? |
Absolutely.
Its an established economic phenomenon that "booms" set up "busts" and "busts"
set up "booms." When the economy is in a lull, it's relatively easy to get the
community to focus on efforts to get the economy to grow. When times are better,
the focus is taken off the economy and without a continued effort to maintain
the momentum -- the economy more quickly falls off again. Business development
promises to secure a brighter future for a community, by encouraging steady,
long-term growth in the economy and by minimizing "bust" periods.
|
Thornton's
already got enough growth -- Why should we encourage
more? |
Communities
and economies are dynamic -- to simply pick a point
and say, "Stop" is not only impractical
it is virtually impossible.
As
business development professionals, we are part of
a city wide team that works closely with community
planners, government officials and private industry
leaders to ensure that the growth that is occurring
is beneficial, quality growth for Thornton. Public
services and infrastructure like roads, fire & police
protection, schools, water and sewer systems are strongly
dependent on commercial growth. Without a strong commercial
tax base, these public services are burdened and the
quality of life for residents is jeopardized.
The
Business Development Division is well aware of the
factors that would lead corporations to relocate and/or
expand in Thornton. Over-development and a disregard
for our quality of life would make our jobs even that
much more difficult, so our team of professionals
works extensively to protect our area's resources
and helps to ensure that Thornton will be economically
viable for the long-term future.
|
Doesn't
Business Development just want to give big dollar
"hand outs" to large companies that don't
need them, anyway? |
Absolutely
not.
Like
most economic developers, we believe that growth should
pay for itself. Incentives offered to companies are
most often not "handouts" -- they are usually
temporary tax rebate measures that assist the companies
in distributing the large, one-time financial burden
of initial development out over a period of years.
Moreover, almost all of Thornton's incentive plans
are performance based -- they assist ONLY when companies
produce successfully and provide concrete benefits
to our community.
| |
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Years
ago, I heard that a certain company was looking
to come to Thornton, but they never came -- why
is that? |
Simply
because a company is looking at Thornton, or purchasing
land in our community or even formally submitting
plans for a project -- doesn't mean a completed project
will be the result.
The
nature of development is such that thousands of possible
projects are explored, but only a fraction of them
actually result in the project being completed. Just
to determine if a certain project is feasible here,
a company may invest in several phases of a comprehensive
study of the area. Sometimes, these preliminary phases
are announced, but the final project isn't built because
it's determined that the project wouldn't work in
the long run.
As
a general rule, once construction begins, it is safe
to assume that a project will soon be coming to Thornton.
However, in the strictest sense, a project should
only be considered "guaranteed" when it
is actually completed.
|
Why
can't the Business Development Division just publish
which businesses have been looking at which properties
in Thornton? |
Our ultimate goal is
to help develop smart and sustainable business opportunities within the City
of Thornton. That includes nourishing our existing businesses as well as
attracting new projects to our area. Many times we're working with companies
that are extremely savvy and as they are contemplating a multi-million
dollar investment in our community they are also looking for every
competitive advantage in the marketplace. If we were to let people know
(even internally) which businesses were interested in our area -- we would
be effectively eliminating their competitive advantage and they would simply
pursue opportunities elsewhere.
|
It
seems like it takes a very long time for a vacant
property to be developed or redeveloped in Thornton
-- why does it take so long? |
There
are many reasons why it might seem so long, but Thornton's
development process is very comparable to other cities
in the U.S. Quality commercial development simply
takes time.
Consider
that developers, the City, land owners and the community
all have to come together before any development project
can move forward. Most of us have had the experience
of making a major purchase -- like buying a new home
or a car. While there is that enthusiastic feeling
of buying something important, there is also usually
a curious sense of uncertainty as well.
Virtually
no one is absolutely, 100% sure that their considered
purchase will work out exactly as they had hoped.
Nagging questions can wear away at the enthusiasm
of making the purchase: Did I pay too much? What if
I can't make the payments? Did I adequately consider
all of the possible ways this purchase could work
out in the long run?
Now,
try to image those feelings if your purchase were
worth several million dollars -- probably tens of
millions of dollars. Wouldn't you want every assurance
you could that the purchase would workout as you hope?
That's the situation that faces most developers. They
are often charged with making multi-million dollar
decisions (usually for a group of other investors)
and if they make a mistake, many people's livelihoods
will be jeopardized.
Developers
carefully weigh all of
the possibilities before committing to a project.
They check and review all of their studies before
making a final decision. That process can take a great
deal of time.
On
the City's part, there is the responsibility of knowing
that any development that is constructed will become
an integral part of Thornton for at least 30 or 40
years. Our City's planners and leaders take this responsibility
very seriously, knowing that the decisions they make
will effect not only today's residents but the next
generation of residents in Thornton as well. Every aspect,
every detail of a proposed development is carefully
considered by Thornton staff to ensure that the fabric
of our city is constructed with a strict adherence
to our shared community values. To thoroughly examine
every development project as it progresses also takes
time -- but considering what is at stake, most members
of our team consider the process to be time well spent.
|
It
seems like the amount of commercial construction
fluctuates from year to year -- why is that? |
Commercial
construction is unlike residential construction. While
the need for new housing tends to rise steadily and
expectedly with the growth in the population, there
are a number of other factors that effect the commercial
construction rate.
The
capitalization of commercial projects works differently
than in residential projects. The initial amount of
funding needed for a commercial project is many times
higher than for residential. Unlike residential projects that can see cash flows
within a few months of building completion, the cash flow from a commercial
project may take years before it returns back on the initial investment.
Commercial and residential construction
rates rise and fall in different ways.
Commercial projects are specifically developed to
meet the service needs of a community for many years
to come. So construction this year might meet the
demand for the next few years and that can be a factor
in commercial construction fluctuations on a year
to year basis. Commercial construction professionals
also tend to look at project cycles in terms of several
years rather than on a year to year basis, so annual
fluctuations in commercial construction are to be
expected.
|
What
does one primary job mean to a community? |
If
an engineer moves to the area, she has to buy her
groceries locally. Her dollars help to sustain local
area businesses. Economic developers quantify the
impact of bringing a job into an area by using a multiplier.
A simple multiplier would be two (2). That is, for every
job brought to the area, the area creates or retains
two other jobs. Multipliers vary based on the type of
job recruited and the ability of the local economy
to absorb the additional demand. Since economic
developers are interested in quality growth, they
tend to focus their efforts on recruiting high paying
jobs with high multipliers. These types of jobs pay
even greater dividends to the community.
|
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I've
heard the expression "Land Owners Rule"
in business development -- What exactly does that
mean? |
Simply
put, it means that the person who owns or controls
a piece of property has the final determination about
what develops on that property.
A
parcel of land can be zoned for commercial development;
the Business Development Division can attract a commercial
user's interest in the parcel; the City can demonstrate
a variety of advantages for the user to develop the
parcel; and the community can be whole-heartedly in
favor of the development -- but without the land owner's
agreement -- the project simply does not move forward.
The
Business Development Division works continuously with
land owners, developers and businesses in order to
advance projects that are in the long-term best interests
of Thornton. In fact, one of the most important functions
of our office is to keep all parties negotiating and
moving toward the same goal. It can often be a labor-intensive
balancing act, because all concerned parties will
express they want the same thing -- a successful project
-- yet, it is often the case that the parties involved
will have a widely differing opinion as to how each
should contribute to the project's eventual success.
It
is frequently up to Business Development to understand
each point of view, help communicate those view points
and represent the interests of the City as well. Under
most circumstances, if a land owner chooses to halt
a potential development project -- for whatever reason
-- there is little the City can do other than to have
the Business Development Division continue to encourage
negotiations.
The
notable exception to this is if the property lies
within an urban renewal area. The urban renewal designation
gives the City more tools to keep development projects
moving forward. The designation grants the City the
ability to act in the larger, best interests of the
community and can assist in compelling land owners
to negotiate a deal that benefits everyone in the
long run.
|
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Who are the
top employers or top sellers for the year? |
Each year the City of
Thornton tracks the top 50 private employment
generators and the top 50 sales tax generators in
Thornton. for the latest charts go to Download
Publications link in the Related Links column to the
right. Once on the Publications page click onto the Employment Chart or
Sales Tax Generator Chart.
Employment
and sales tax generation are two critical aspects
that businesses provide to the Thornton community
because retail
sales and the revenues that sales taxes generate are
a significant part of how Thornton provides
municipal services to residents.
Providing a variety of employment opportunities in
Thornton is important to the City of Thornton.
People want and need access to the type of
employment that works for them, whether full-time,
part-time, skilled or unskilled. If a variety of
jobs are readily available in the community, then
they all help to stimulate the local economy.
Sales tax is a vital revenue streams for the City.
It helps to make available resources needed to
supply public safety - police and fire protection.
Sales tax also helps provide roads, parks,
recreation, environmental services and all of the
other municipal services that make Thornton an
excellent place to live.
To
uphold confidentially policies, the City of Thornton
does not publicly disclose specific and proprietary
information regarding employment, sales and sales
tax collection for individual businesses.
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| Reviewed 07/07/07 |
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City of Thornton
9500 Civic Center Drive, Thornton, CO 80229
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